M2E Research

Play to Earn, a new blockchain Gamefi trend exacerbated through the recent global pandemic, P2E games such as Axie Infinity has achieved enormous success by giving gamers a high degree of freedom and ownership of assets through NFTs in their game designs and new blockchain integration. Move to Earn is seen as the successor of this trend as it inherits the basic principle of P2E and utilizes NFTs to allow users to be awarded. In the case of M2E, shoes are NFTs that can be owned by the users and they are incentivized to walk, jog or run to be rewarded for their effort. The key actor in the M2E sphere is StepN, which has accumulated over 3 million monthly active users and is making monumental achievements in the blockchain space.

The booming M2E market

In M2E, many similar projects have appeared thanks to the success of StepN, such as Run Blocks and Sneakers. Each of them has unique differences and selling points. However, examining the movement of the overall projects, most of them stopped at integrating NFTs, diversifying the main thematic concept from one another, and using different types of blockchain networks. We are planning to introduce the next version of M2E through an influencer-led market expansion.