Influencer Research

The widespread usage of the Internet and ever-expanding Globalization have created a new sphere of marketing role known as influencers on social networks and have changed the ways people understand marketing. As advertisements saturated the social network platforms, companies needed to rethink ways to reach and target their consumers. An influencer is someone who uses social media accounts of interest and has a community of followers with common interests that they spread their influence. Influencers are now key new actors in marketing strategy to gain more brand trust and awareness. While influencers may be celebrities from traditional media, they are vloggers, YouTubers, and Instagrammers who provide greater granularity to brand messages. They also help companies directly access niche markets. The advent of social networks has created a panorama where any user's opinion can create an ideological flow and create a new language. This makes influencers quite powerful and relevant to digital marketing

Influencer-led carbon reduction movement

Influencers have their own brand value and message as well. This instills an ideal image in their followers and creates a desire for people to follow. We plan to initiate the carbon reduction movement by collaborating with influencers and advocating for social movements. Influencers will be able to strengthen their brand and message by actively participating in the environmental movement that tackles global social problems. It will provide an opportunity for influencers to take rewards for their participation by having their brand and work valuated. By grafting Move-to-Earn to traditional movements, we hope to expand the global carbon reduction movement through rewards and opportunities.